Cabagatas Puebla, Calpan México
Matching adventure business with exciting branding and marketing assets
Cabalgatas Puebla
Nestled between two vulcanoes close to the Iztaccíhuatl–Popocatépetl National Park this horse ranch has a history of more than 50 years. The ranch itself is home to nine recused horses and offers ecotourism activities to promote development in sustainable way for the benefit of the community.
Objective
We were tasked with creating a branding concept, logo design and content for their online presence. The goal was to create a logo that represents the adventure and connection to nature. The ranch was in need of content that showcases how their activities combine excitement with familiar environment and respect for the animals.
Impact
The new logo has consistently been utilized on many mediums including socials, website and even on multiple merchandise products. Our content has been used on their website, social media channels and is consistently driving engagement numbers
“Fabienne helped us develop the Logo of our brand @cabalgataspuebla, giving it an identity and history. I recommend his work and photography for any type of outdoor activity.”
Services
Branding Strategy
Logo Design
Content Strategy
Lifestyle Photography
Product Photography
Logo Design Process
Old logo from a template in Canva
First ideas in correspondence with the business manager
Image of the surrounding mountain line taken on a horse back riding tour
First sketch including the horizon line seen on the most popular trail ride (featuring Popocatépetl, Teotón and Iztaccíhuatl)
After import of the drawing into a vector program. Followed by another correspondence and refinement.
Final, cleaned up logo incorporating the horizon line, the horse and rider resembling a piece of the old logo and the business name in the new fonts.
Correspondence and follow up requests for adjustments
Logo on merchandise products
Logo on merchandise products
Example Content Assets
Original Review
“Fabienne nos ayudó a elaborar el Logo de nuestra marca @cabalgataspuebla dándole una identidad e historia. Recomiendo su trabajo y fotografía para cualquier tipo de actividad al aire libre”
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